Please note that you can’t access the website in the country in which you are located.
This website is intended for Nordic visitors.
Consider us as a conscious choice. A deliberate action. A refreshing breeze in your everyday life. Shiro is your fresh perspective to the world of nicotine pouches. We make it tasteful and simple. For you.
Shiro means white in Japanese. It means light. It’s a voice that doesn’t need to shout to be noticed. Just like you don’t. Because we believe in the beauty of simplicity.
In a world full of noise, there is room for harmony.
In a category of loud, there is a need for precision.
And where there is a constant uniform buzz, there is a space for a brand with a distinctive attitude.
Welcome to Shiro.
Shiro offers something new & rewarding to the curious consumer.
Flavorful discretion crafted around your nicotine moments, wherever & whenever that may be, from coffee break to dancefloor & everywhere in between.
A balance of empathy & expertise that makes nicotine moments not only natural & attractive, but straightforward & simple.
A refreshingly unconventional, honest & real take on the world.
Because we know the frustration of not always feeling able to be present & connected.
Because we understand the desire for progress without sacrificing what makes you who you are.
Because we see the need to be in tune with your tribe, in tune with the moment & in tune with your needs.
Shiro. In tune.
In a world full of noise, there is room for harmony.
In a category of loud, there is a need for precision.
And where there is a constant uniform buzz, there is a space for a brand with a distinctive attitude.
Welcome to Shiro.
Shiro offers something new & rewarding to the curious consumer.
Flavorful discretion crafted around your nicotine moments, wherever & whenever that may be, from coffee break to dancefloor & everywhere in between.
A balance of empathy & expertise that makes nicotine moments not only natural & attractive, but straightforward & simple.
A refreshingly unconventional, honest & real take on the world.
Because we know the frustration of not always feeling able to be present & connected.
Because we understand the desire for progress without sacrificing what makes you who you are.
Because we see the need to be in tune with your tribe, in tune with the moment & in tune with your needs.
Shiro. In tune.
This site contains information about nicotine products and we need your age to make sure that you are an adult in Sweden, who would otherwise continue to smoke or use nicotine products. Our products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.