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Nicotine pouches by Shiro.

Consider us as a conscious choice. A deliberate action. A refreshing breeze in your everyday life. Shiro is your fresh perspective to the world of nicotine pouches. We make it tasteful and simple. For you.

Shiro means white in Japanese. It means light. It’s a voice that doesn’t need to shout to be noticed. Just like you don’t. Because we believe in the beauty of simplicity.

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This site contains information about nicotine products and we need your age to make sure that you are an adult in Sweden, who would otherwise continue to smoke or use nicotine products. Our products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.