SHIRO nicotine pouches were first developed by AG Snus - a Danish family owned business dating back to 1864. For several generations, they have challenged the industry with a unique portfolio of snus and nicotine bags. In 2021, AG Snus became part of the PMI family - which combines Danish tradition and knowledge with the latest technology and continues towards smoke-free alternatives.
The new SHIRO is a result of the collaboration.
This site contains information about nicotine products and we need your age to make sure that you are an adult in Sweden, who would otherwise continue to smoke or use nicotine products. Our products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults.